The QD Design London Team were thrilled to reveal the brand new artwork for NOW 90 earlier this year, especially when Official Charts Company reported the album as the fastest selling compilation album in 2015 so far, selling 264,000 copies in its first week of sales!
Now 90’s predecessor, Now That’s What I Call Music 89, was the fastest selling album of 2014. Released in November last year, Now 89 has now sold 1.13m copies in the UK according to the Official Charts Company’s sales data.
The series took its name from a 1920s advertising poster for Danish bacon featuring a pig saying “Now. That’s What I Call Music” as it listened to a chicken singing. Richard Branson had bought the poster for his cousin, Simon Draper, to hang behind Draper’s desk at the Virgin Records office. “He was notoriously grumpy before breakfast and loved his eggs in the morning, so I bought him the poster, framed it and had it hung behind his desk.”
The pig became the mascot for the series, making its last appearance on Now That’s What I Call Music 5, and more recently on the QD Design London sleeve artwork celebrating 30 years of Now.
QD Design London are very proud to work with the compilation franchise to create their iconic sleeves, having produced the instantly recognisable 3D Now That’s What I Call Music! artwork for over two decades.